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Saturday, November 7, 2009

Micropayments

Here is my reply to an article on the New York Times website about micropayment models. By the time you read it here, it should have cleared the censors on their site.

-"In retrospect, most newspapers had a micropayment system in place decades ago, and never realized it: The corner newspaper box. John Q. Public stood at the bus stop and read the headlines through the cloudy plastic window. (free content). If there was a story that really interested him, he put his coins in the slot, and bought the paper. (micropayment. The cost of a single paper amounts to pennies per story.) Redistribution of paid content also existed then. (some jackass paid his coins, then took ALL the papers in the box and gave them to his friends.) Of course subscriptions are self explanatory.

Advertising models aside, micropayments are the way to go, folks. Give me a headline with a single paragraph. If the story is compelling, I'll click to buy it. I think I can afford a penny or two."